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We’re age inappropriate and loving it! Thanks to JLO, modern medicine and Botox, people say 50 is the new 30 and turning 40 no longer means doom and gloom. But why is that a good thing? Why are we all chasing youth; don’t you remember the acne, bad decisions and hangovers of your 20s? Because we, at Ends with Z, sure do! Maybe there’s a sweet spot? In this week’s episode, find out why 30 should actually be the new 50 (and why that’s a great thing), what Robert DeNiro and Anne Hathaway have in common, and how ageism is “so outdated.”

SHOW NOTES/RESOURCES

Marketers Take A New Look At An Older Skewing Demographic
https://www.forbes.com/sites/paultalbot/2021/10/24/marketers-take-a-new-look-at-an-older-skewing-demographic/?sh=5f362ba31f96

In With the Olds! Why Aging is No Longer a Dirty Word
https://www.lamag.com/mag-features/in-with-the-olds/

Why Ageism In The Workplace Still Seems To Be Okay
https://www.forbes.com/sites/nextavenue/2021/07/30/why-ageism-in-the-workplace-still-seems-to-be-okay/?sh=8e981fd668d5

The Bunk of Generational Talk –It’s time to drop the silly stereotypes about Baby Boomers, Gen X, Millennials and Gen Z and discuss the real issues faced by each age group 
https://www.wsj.com/articles/the-bunk-of-generational-talk-11634914564?reflink=desktopwebshare_permalink

Baby Boomers Are Leaving The Workforce To Live Their Best Lives In A Silver Tsunami ‘Great Retirement’ Trend
https://www.forbes.com/sites/jackkelly/2021/10/01/baby-boomers-are-leaving-the-workforce-to-live-their-best-lives-in-a-silver-tsunami-great-retirement-trend/?sh=9cc78c5260b

America’s workforce is graying, and ageism could cost the economy trillions of dollars
https://www.businessinsider.com/cost-of-inequity-age-discrimination-could-cost-economy-trillions-2021-6